Black Friday is here, and instead of sending you into the abyss of a thousand tabs, I pulled together the things actually worth shopping. Pieces I own and love, seasonal staples that rarely go on sale, and a few fun little upgrades that make getting dressed (and gifting!) feel easy. Consider this your curated shortcut to the best of the best — the items that truly deserve a spot in your cart today.

Black Friday Sales Worth Shopping

Tuckernuck: A once-a-year sale at 25% off sitewide with code SHOWTIME. I am eyeing a few things for the festive season ahead, as well as adding a few more basic favorites. I am ordering a new colorway of my favorite cardigan, adding another pair of these fabulous pants but in suede, and this great cashmere set for travel! .The dress I am wearing for Thanksgiving is included in the sale!

Minnow Swim: 20% off sitewide with code HOLIDAY20 — knits, swim, rashguards, and the sweetest prints for the whole family.

Shopbop: 25% off with code Holiday! Always a strong seasonal sale with denim, knits, boots, and designer pieces all in one place.  All my hearts here!

LAKE Pajamas: Their once-a-year Happy Everything Sale 25% off sitewide.  I take a medium in their pajamas for size reference!

Kilte: Up to 60% off their washable + dryable cashmere — such good travel pieces and everyday layers – I usually wear a size one/s.

Margaux: 20% off sitewide! The best flats out there! Margaux The Wrap Sandal My go-to summer sandal — flattering, comfortable, and the pair I pack for every warm-weather trip.  You can walk miles in them too.

Addison Bay: 25% off sitewide — polished athleisure, cozy layers, and winter-ready outerwear.

Jenni Kayne Cooper  – 25% Off My most-worn cozy layer — the ivory is timeless and goes with absolutely everything. I have it both in ivory and black.

Loeffler Randall Tall  Boots – 40% Off I can’t stop yapping about these boots.  They go with everything and are wildly comfortable.  I own in both light brown & black. 

Pistola Lexi Mid-Rise Straight Jean – 30% Off Such a flattering cut — an easy everyday jean that always looks cool without trying.

J.Crew Up to 50% off sitewide

• Bow Trouser Socks – A sweet little way to add a festive touch to your everyday winter outfits.
• Embellished Button Cardigan – A polished, cinched-waist cardigan with jeweled buttons that instantly dresses up jeans or holiday trousers.
• Oversized Cashmere Wrap – A timeless, super-soft wrap you’ll reach for all season long, from travel days to holiday nights.
• Velvet Mary Jane Espadrilles – A chic velvet Mary Jane that feels festive yet comfortable enough for all-day wear. And marked down to $82!
• Scarf Coat – The effortless, built-in-scarf coat that makes even the simplest outfit look polished and intentional.

BEAUTY

RŌZ Haircare: 20% off sitewide during their Black Friday Savings! I always order to keep our stock updated as we use their products in all of our showers!

Dyson Airwrap – Over $100 Off The tool I reach for the most — makes hair look polished with minimal effort. 

Merit – Up to 44% off their minimalist, clean makeup staples.

Credo Beauty – 20% off sitewide on the best clean beauty brands in one place.

HOME

Rifle Paper Co.: 30% off everything with code CYBER30. Great time to stock up on hostess gifts, teacher gifts, or things for stockings.

Anthropologie: 30% off sitewide!  The lamp we have on our entryway table is on sale!

Serena & Lily Riviera Rattan Bar/Counter Stools – 33% Off We have these at our kitchen island — lightweight, durable, and the prettiest way to elevate the space.

Away Bigger Carry-On  – 25% Off
My tried-and-true carry-on — durable and fits so much. If you’re looking for a lower-price option, my kids use this Target one and it’s held up incredibly well.

SHOP SMALL

A few of my favorite small businesses

I love supporting small businesses, especially this time of year — these are the brands I reach for again and again.

ChappyWrap – The coziest blankets we have all over the house! The ones we all fight over during movie nights — their BFCM sale is always worth shopping.

Alice Walk – A beautifully made, woman-owned brand I love for classic knits and outerwear. Their cashmere wraps are a must-have for any list!  20% OFF EVERYTHING USE CODE BF2025

Ballerina Farm – I just ordered their sourdough starter to try — their pantry staples (especially the protein powder) are fabulous! 

Kilte Collection – I love their elevated, minimal pieces — the washable cashmere is a game changer and truly some of my most-worn basics.

Joy Creative Shop – I love their personalized notepads and gift tags — such cute, thoughtful pieces I use all year (and perfect for gifting).

Julia Amory – It doesn’t get more classic than this brand — from festive looks to vintage-inspired sets, her pieces are timeless and so beautifully made. Use code JAVIP30 for 30% off 

Breck & Grier – The totes we all need from vacation to daily life — and I’ve been especially loving their new Boo canvas tote. I got exclusive access to their sale a few days early. Use code THANKYOU for 25% off. 

Sugar Paper – I always stock up on their gift wrap — everything they make is just so pretty and classic.

Pamela Munson – I love her feminine, timeless straw bags — they instantly elevate any outfit and are such special pieces to gift or keep. 25% off site-wide!